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The What, Why and How of Boosting Your Web Presence (Part 2)

 

In the first part of this article, we dealt with some common misunderstandings of Search Engine Optimization (SEO).  Here we will explain what SEO is so that you can understand it, apply it and benefit from it.

The What, Why and How of Boosting Your Web Presence (Part 1)

The latest buzz on the Internet is about getting your website on page 1 of Google.  The process of boosting a website's position on search engines is called Search Engine Optimization (SEO).  SEO has become a billion dollar industry in recent years.  I get at least 2 emails a day from companies all over the world offering to "get me to page 1".  Some of these companies offer legitimate services that will help boost web rankings; but unfortunately, many of them are scams that take advantage of the "vagueness" of SEO.

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