In the first part of this article, we dealt with some common misunderstandings of Search Engine Optimization (SEO). Here we will explain what SEO is so that you can understand it, apply it and benefit from it.
A Brief Explanation of SEO
Search Engine Optimization is the process of building an environment inside and outside your website that causes your website to rank at or close to the top of Internet searches for specific keywords and phrases. The idea of Search Engine Optimization is to out-rank other websites that offer similar products and services as yours. This is done through a variety of techniques, including on-page optimization (i.e. editing content and HTML code on your own website) and off-page optimization (changes outside your website, such as link building and social media marketing).
Why You Need SEO
SEO is important for any company seeking to have a serious web presence. You cannot afford to show up on page 2 or 3 of Google when people search for the things that you sell. You need to be on page 1 at the TOP of page 1 so that you can generate traffic to your website and attention to your products and services.
The Psychology of Searching
Let's consider that few of the billions of people on the Internet know about your business. Few, if any people, will be typing your business name into an Internet search to try to find you. However, people search every minute of every day for products and services. They enter phrases into Google to help them find what they are looking for. Your goal should be to find out what phrases they are looking for and make your website rank highly for those phrases.
Develop an SEO Campaign
An SEO campaign has three main components. First is identifying the phrases people search for in your industry. This is often called "keyword research." There are tools (such as the Google Keyword Tool) available to do keyword research. Many of them are free. Second is engineering your website to target select search phrases. This involves editing the content of your site, as well as your URLs (the individual addresses of each page on your website). Third is exposing your company's reach through social media and listing sites. This involves setting up Facebook, YouTube and Twitter accounts for your business, as well as listing your business on online listing and regional directory sites.
Choosing the Right SEO Vendor
We have endeavored to show you some of the reasons for an SEO campaign and help you understand a few of the basics so that you know what to look for when you hire an SEO service provider. There are many great companies out there. Use this article as a reference point to help you avoid SEO scams.
KoreMedia Productions is available to help you develop and execute an SEO campaign. We are highly knowledgeable, and have invested thousands of hours learning the technology so that people like you will not have to "re-invent the wheel." For a consultation, call us at (855) 336-9900 or use our contact form.
